To celebrate SKOON.’s birthday, I led the creative execution of a 10-day giveaway campaign designed to drive engagement, brand awareness, and repeat interaction across social platforms.
Working with a small marketing team, I developed the campaign strategy, created the shot list, directed the shoot, and designed all assets for launch - spanning social media, email, website banners, and paid media.
The creative direction focused on celebration, colour, and momentum - ensuring each day felt distinct while remaining visually cohesive across all ten days of posting. Here are some social media posts I designed.
A 10-day social media rollout was created to sustain momentum throughout the campaign, including feed posts, stories, and short-form video content.
Supporting assets included email mailers and website banners, designed to reinforce the daily giveaways and drive traffic back to the campaign, and to our online site.
Here are the first and second mailers that were done for the campaign, there were a few more done for this, but I like these the most!
Click to expand.
For the campaign, I designed and made a set of custom props to support the visual language of the shoot - creating texture, colour, and movement that could be reused consistently across social, web, and paid media.
